If you have old jewelry that isn’t a good fit or that you just don’t wear, you might be thinking about selling it for cash. But as with any transaction involving significant amounts of money, you should follow some precautions to make sure that you’re getting the best possible return. That’s particularly important when it comes to gold bullion, which refers to pure (99.5% purity or higher) gold, usually in the form of bars and coins. The market value of gold is constantly fluctuating, so it’s important to know how to ascertain what your items are worth and where to sell them in order to get the highest returns.

While you can visit a local Cleveland gold buying and selling institution, it’s probably much easier to do your research and find the best gold buyer online. These dealers typically have lower overhead and fees than a brick-and-mortar establishment, so they can offer better prices. In addition to researching a dealer’s website and social media profiles, look for professional associations and recommendations. Also check with the Better Business Bureau to see if any complaints have been filed against the dealer and how they were resolved.

The most important factor when choosing a gold buyer is to find one that pays close to the actual market price of your items. Many pawn shops and other local sellers are notorious for paying low prices, which can quickly devalue your investment. You should also avoid ‘hotel buyers,’ who buy precious metals from hotel guests, often paying only pennies on the dollar for their products. Fuljenz has assisted news media in five states in investigating such buyers and says that he’s seen them pay only about 60% of the melt value for popular gold bullion coins, and significantly less than their intrinsic or collectors’ values for rare coins.

Lastly, consider how often you may need to sell your gold, and whether it’s more important for you to have a quick liquidity option than a long-term investment return. Investing in physical gold can take time to liquidate, but financial instruments like ETFs and digital platforms can provide immediate transactions without the storage and insurance expenses of physical assets.

Lastly, be wary of any dealer that claims to have the “best” or “cheapest” price. While it’s certainly tempting to go with the lowest quote, it’s likely that you’ll end up losing money in the long run due to high fees or a lack of transparency in pricing. A reliable Cleveland gold dealer should always be upfront about all the costs and fees associated with a transaction, so that you can make an informed decision about the most cost-effective way to acquire or sell your gold. Ultimately, you’ll want to choose a dealer that provides the best overall value for your investments. That’s why it’s important to choose a dealer with an extensive and diversified inventory. Ideally, you should also choose a Cleveland precious metal buying and selling dealer that offers an excellent selection of other investment-grade coins and rounds.