In an era where many marketing tactics are shifted online, print collateral can still be an effective tool to stay in front of customers. Whether it’s in the form of direct mail or promotional products, leaving behind branded materials is a surefire way to keep your company top-of-mind for audiences long after they’ve visited your brick-and-mortar business or spoken with you at an event.
Printed materials like business cards and brochures aren’t just a physical representation of your brand, but they also help you build a relationship with potential customers and clients. By taking the time to identify your target audience, you can better understand their needs and interests, which in turn allows you to craft more resonant messaging that speaks directly to them. Moreover, in an age of cyber-attacks, sensitive information stored on paper is less susceptible to breaches than digital content.
The reason why promotional materials leave a lasting impression is that they are designed to last over time, with every use of the product serving as a reminder for your brand. Take a coffee mug as an example, every time someone uses their new mug they will see your logo and name. And, the same goes for pens, keychains, USB drives and more. Depending on the type of item, a commercial printer can brand just about anything to create a unique and memorable promotional item for your clients.
Leave-Behinds That Leave a Lasting Impression
There is an old saying that you should always leave people with a good impression after meeting them. While this is a great mantra for life, it can be just as important when running a business. One of the easiest ways to ensure audiences remember your organization is by creating leave-behind materials that are tailored to fit your company and audience.
Promotional materials can range from simple items like drinkware to more sophisticated pieces that are customized for specific events or campaigns. Regardless of the size, material or design, all print promotional materials should be eye-catching and convey a clear message to your audience.
Printed marketing materials include anything that is created to market your business and the services it offers to its audience, from business cards to posters and more. They can be a useful tool to promote your company at trade shows, during customer presentations and even in one-on-one meetings with prospective clients.
Business cards are a staple for any business and remain a popular marketing item. These small, thin pieces of paper typically feature your company name, logo, contact information and the types of products or services you offer. They are a convenient way to pass on your company’s information to others and are an affordable yet powerful marketing tool. Brochures are a more detailed version of business cards that provide more information about your company, including its mission, offered services and other pertinent details. These can be customized to suit your business and are an excellent marketing tool when distributing at large events or meetings.